For over twenty years, we experienced the typical commute in Mumbai and its surrounding areas. During this time, we realized that the hustle and bustle of urban life, combined with constant exposure to dust and pollution, was silently harming our health. We became aware that we were unknowingly introducing toxins into our bodies by inhaling polluted air, consuming chemically treated vegetables, and using cosmetics loaded with harmful substances.

In our fast-paced city lives, filled with relentless activity, we often neglect a simple yet crucial habit: checking the ingredient lists on the products we buy. Even when we do glance at them, the ingredients are often unfamiliar, leaving us clueless about their effects on our health. When shopping for personal care items, we are frequently swayed by attractive prices or celebrity endorsements.

However, if you happen to find a product that suits your skin, it often exceeds your budget.

Driven by the desire to address these issues, our goal is to provide you with an informed choice before purchasing personal care products – a mindful decision that protects your health without breaking the bank.

Thus, we proudly introduced ‘Simpural’ – a straightforward approach to skincare that leverages the power of pure, natural ingredients. Our dedicated range covers all your skincare, haircare, and body care needs.

We meticulously craft our products with time-tested Ayurvedic blends using edible oils, natural clays, essential oils, dehydrated fruit powders, natural butter and raw beeswax. This careful formulation ensures our products are not only 100% effective but also gentle on your skin.